Let’s start by saying you should never listen to naysayers proclaiming Infographics for SEO is dead. Infographic is visual storytelling, and humans love both visuals and stories.
Look around you, especially on Social media; infographics are heavily shared. When a topic is complicated, the best way to solve it is to through infographics into the mix. By getting it right with infographics, you will not only draw unique traffic to your website but also sustain this traffic.
In general, you want to have content that engages with your audience. So, aside from copy, you’re going to want to add other elements and content types that add value to your audience.
Infographics benefit your SEO efforts hugely in several ways;
It’s a source of non-stop social signals.
A compelling infographic also generate unique traffic.
Lastly, and importantly, it aids your link building efforts.
What’s the emphasis on infographics in this blog post? Let’s support our claim with facts and numbers;
1. Infographics stand a 30x chance of being read than texts.
2. With illustrations such as infographics, people understand it 323% better than just text.
3. Infographics are likely to be shared 3x than any other content type.
4. The word “Infographic(s) is searched 547,000 times on Google monthly.
5. You are likely to grow by 12% faster using infographics.
There’s one thing all these statistics are pointing to; your ability to improve your SERP rankings using infographics. Usually, people are concerned with the effect of infographics on generating backlinks, but rather than go that route; we’ll focus on a bigger picture.
Steps To Optimizing Your Infographics For SEO
There are a lot of infographics you use for your SEO beyond link building. Of course, they are just images that are saved in the JPEG, PNG, GIF, and other formats. What differentiates them from other images is the information they carry.
However, Google cannot read what is in the images, which is why you have to focus on other elements of infographics that can be optimized for SEO.
There’s a huge traffic channel that is enjoyed by infographics, and here’s how you can benefits;
1. Let Keyword Research back your Infographics
But Google cannot read what’s in the image? That should be your thought.
Yes, you are right, Google cannot read the text in the image, but there are other areas it can read, which is why it necessary to identify primary and secondary keywords.
People are always searching for infographics using keywords as search queries. Infographics are just like any other content type and need to be backed by data.
2. File Name Is Vital To Infographics For SEO
Remember your concern that Google cannot read the text in the image. However, Google can understand what your infographic is all about using the file name.
When naming your infographics, never use generic names like Img009.jpg.
Instead, the file name for your infographics should appear like; collaboration-hacks-infographic.png.
Keep the file name short, sweet, and straightforward. Make it easy for Google to understand what your infographics is intended for.
If you have multiple infographics on the same subject, it’s better to use different keywords as the file name. Doing so will help you become a better content marketer.
3. Keyword in The URL For Infographics
When it comes to infographics for SEO, URL also plays an important role. The idea of using infographics is to attract better traffic, and your URL to the infographics is key to this aim.
Remember, you have done keyword research, ensure the keyword is in the URL string, the max character is 60, and it has between 3 to 5 words.
All of this will be adhering to Google’s Top 200 Ranking Factors by Brian Dean.
4. Alt Text To Explain Your Infographics
The alternative text of an image is another opportunity to explain to Google what your infographic is all about.
On the surface, the idea of alt text is to be able to understand the image if the image fails to load correctly. As clear as possible with the use of keywords, state what the infographic is about.
For example, you may use; infographics explaining strategies of team collaboration.
5. Speed Up Loading Time of Infographics
It’s close to a decade now that Google has made it clear that it will give preference to sites that loads quickly over others.
As much as you’ve gotten every other thing right with your infographics, you should also be concerned about how long it takes to load.
Go with GIF, PNG, JPEG, TIFF, and BMP; these file formats load faster than others.
You should also check your loading speed with this Free Google Page speed Tool
When it’s SEO for infographics, you should approach it just like any other content and even more seriously. It employs the same techniques.
If you are struggling with SERP ranking, by correctly doing infographics for SEO, you may stand a chance.
Do your best to utilize all these tips, and you’ll gain visibility in the SERPs soon.