When it comes to content repurposing, we often say that every blog has its own “Hall of Fame.”
That’s like a list of all your best performing content from the past. When we say the best performing, with the traction and buzz, it generated. One that kept your checking your analytics to see the magic you’ve created.
If it’s that good in the past, it can be repackaged, repurposed, and republished.
Content repurposing is quite exciting and interesting; you’ll be breathing life into your old posts. It’s more like saying; your best content should live and live more than once.
As a content marketer, repackaging, or repurposing your old content is one marketing tactic that should be in your toolbox. It’s a powerful one at that, which is why you should always create new content with repurposing in mind.
There’s a lot of help content repurposing can do to your content marketing.
Lesser might be mean better. For instance, you’ll be helping Google better crawl your website. Rather than crawl through 100 URLs, only to find just 20 search engine worthy content. This means in the future; search engine crawlers will learn to spend lesser time combing through your content.
In this blog post, content is not limited to just articles, but also infographics, videos, and other content formats. For each content format, we’ll suggest five creative ways to repurpose and repackage. Let’s approach each content format to repackage it;
Of course, adding fresh content is one distinct way of repackaging your blog posts and articles, but there’s more;
1. Make a Slideshare presentation of thought-provoking sentences in your blog posts.
2. Screengrab your posts and share them on your social media pages. Think of converting it into a thread on Twitter.
3. Turn facts and statistics into infographics for both social media and infographics sites.
4. Make memes, Gifs, and quotes that are sharable on social media and link back to the post.
5. Convert blog posts into PDFs, and offer as gifts for subscribing to your email lists.
Videos and Animations
With the rage on visual contents recently, more juice can still be squeezed out of it. Consider the following creative ways;
1. Make an eBook out of the video and make it a gated content on your website by requesting emails before allowing download.
2. Convert it into an article for your LinkedIn page. Which means it will be written using the LinkedIn style.
3. Write it into a Q and A blog post for your website.
4. There’s also the possibility of making it into either an audio or video iTunes podcast.
5. This is another chance to remember or create a Medium page for your brand and post the article on the platform.
In all of these means, ensure that the headlines are tweaked.
Imagine the number of hours and thought that goes into your graphics; they deserve to be used more than once. Here’s how;
1. Submit your graphics to numerous other social networks and directories.
2. Please include it in your videos, animations, and webinars. When you are doing a live video, it could also feature.
3. Embed your most attractive graphics on souvenirs and other gifts.
4. Use these graphics as a banner ad on your websites and social media.
5. Use it as profile images on your social media profiles.
For this to yield the best result, place your logo, brand name, URLs, and other emblems on the graphics.
There’s quite a lot that can be gotten out of a single eBook. Have it in mind that not everyone has time to read 100 pages on eBooks, which is why repurposing could come in handy.
1. Make each chapter or section into a summary that can be published as blog posts.
2. Create a visual content out of the most essential sections of the eBook
3. Share the eBook cover page on social media.
4. Read it out during a webinar session.
5. Lastly, make it into an audiobook. If people don’t read, they will listen.
It’s a two-way thing; you can convert offline content into online content and vice versa. Here’s how;
1. Share pictures and videos of you as a guest on a Ted Talk or a TV show on social media. It establishes you as an authority.
2. Print your most important blog post into a pocket guide that can be distributed as flyers at conferences and trade shows.
3. Highlight all your offline engagement into a two-minute video to be shared on social media and Youtube.
4. Convert your speeches into a blog post.
5. Lastly, showcase your CSR and volunteer efforts on social media.